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Double Negative Records began in early 2004, when Disco Shawn (KALX, Live 105, Popscene) attended a house party thrown by some of his girlfriend’s friends from high school, all of whom had managed to relocate to the East Bay after growing up in San Diego. At the party Shawn saw the 2nd ever performance by Postcoitus, a one man band that consisted of little more than cheap synthy beats, strobe lights and a whole lot of fun. For some reason this performance gave him a mental kick in the ass and he decided to start a record label with Postcoitus as the first artist.
Shawn has been involved in the Bay Area music scene for several years and has championed many Bay Area bands, especially during his weekly program on noted college radio station KALX in Berkeley. On top of that, Shawn is kind of a know-it-all control freak, so the idea of running his own label had been appealing for quite some time. Double Negative Records is an independent record label highlighting the sounds of the Bay Area music scene, especially the sounds of the Oakland underground. The Bay Area is a pretty amazing place to be and hopefully Double Negative Records can capture some of the fun. Double Negative Records |